Latest Articles
8 conversations you must regularly have with your staff
Whether your issue is keeping your engaged people on track or helping the disengaged to get back on track, all small business owners are looking for simple methods that will achieve results without costing a fortune.
The basics of how trademarks work
Trade mark registration is not compulsory but it is advisable. A trade mark can protect your brand name against misrepresentation under the trade practices or fair trading legislation.
How to make a media list work for your Small Business
A media list is a list of reporters, editors, producers, bloggers, authors and other influential personalities in your industry. Media list is a bit of a misnomer, it’s more of a “pitch list” because it includes more than just journalists.
Latest Articles
Small business staffing myths debunked
Running a small business requires a range of skills. Smart owners know that they should take advice from others in areas that are outside their expertise. The problem is that unless you are careful you can find yourself getting bad advice from well meaning people who may be operating from old paradigms. So what are some of the staffing myths that lead small business owners up the garden path? Here are the top 7 I have come across.
9 tips to help you sell more effectively online
The trend of consumers moving to online shopping is dramatically increasing fuelled by a budget conscious consumer who wants the best possible product for the best possible price. In response to this trend retailers recognise the need to set up online shopping portals to maximise profits and reach a strong online customer presence that is otherwise inaccessible.
How do you know if your new employees are secure?
It’s a tricky question really. Security means different things to different people and the way people respond to feeling insecure varies significantly. Think of it like this. The first 120 days of any new job are a lot like a honeymoon. If there are niggly annoying things, it’s easy for all parties to bury these, [...]
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