I still maintain that it’s not a numbers game. Who cares how many subscribers you have, if most of them don’t even open your newsletter? You must always check your open stats after a campaign and see if your newsletter is hitting its mark. If not, then you need to shake it up a bit. Run a promotion, give something away for FREE, or hey, how about tweaking your newsletter a little (or a lot) and really grabbing their attention?
Here are ways you can attract more (genuinely interested) subscribers:
- Tweet the link to your latest newsletter.
- Post the link on Facebook.
- ASK people if they’d like to sign up, at networking events, in conversations or when discussing doing business together.
- Position your sign-up form on every page of your website.
- Include a ‘forward to a friend’ link in every newsletter.
- Don’t request more information than you really need. People are usually happy to provide their email address and often not much more.
- Consider archiving old newsletters to be available on your website so potential subscribers can see what they might receive.
- Promise that you will never sell or rent out your database.
- Promise that opting out is always possible.
- Tweet at regular intervals in the lead-up to the release of your new newsletter: “Don’t miss it, sign up now!” and include the link to your sign-up page.
- Fill your newsletter with must-read material so that your subscribers will want to recommend it to others.
- Offer something for FREE for sign-ups: an ebook or a list of 10 favourite tips.
- When writing guest blog posts, ask the blog owner if they can provide a link back to your sign-up page as well as your website URL.
- Act with integrity. Never sign someone up without their permission! This will get around.
- Pass around a sign-up sheet at your speaking engagements.
- If you write articles for publication on article banks, add a “please subscribe here” line to your byline, with a link to your sign-up page.
- Add a suggestion to sign up for your newsletter on the back of your business card.
- Run a fishbowl campaign at a trade show or other event and offer a prize to be drawn amongst cards in the bowl.
- Run an online survey with Survey Monkey to attract feedback about a topic that you could help participants with. Suggest they sign up for more information.
Author Bio: Gina Lofaro is the wordmistress, offering professional copywriting services. Running a successful online store has provided her with the expertise to know what sells. To find out more about Gina, read her profile or visit her online at www.wordmistress.com.au.
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