4 Keys for viral marketing success

Viral Marketing is nothing new – It is the concept of helping your message spread to individuals with a high social networking potential to spread it further. But for viral marketing to really be successful, more is needed than just good contacts.

A carefully designed and strategic viral marketing campaign will have a rapid snowball effect, the farther it travels from its original source, the more it will turn into an avalanche of success.

So what ingredients are required for a successful Viral Marketing campaign?

Value

Something of value needs to be in the offer – expecting someone to explore an offering without some personal gain or value to be earned is a naïve approach. Don’t expect targets to pass on a message if there is nothing of value to offer.

Simplicity

A viral campaign must convey a clear message which is easy for the recipient to pass on.

Preparation

Make sure you have enough server space – be prepared to scale from a small number of recipients to a large number in a very short period of time. Last thing you need is a server crashing potentially derailing your campaign.

Connections

Use your own communication networks – email alone won’t be effective – Spread your message as far and as wide as you can. Linkedin, Facebook, Twitter, Digg etc are good places to start.

Have you attempted to send something viral? We’d love to hear about your results & any further tips you may have.

Luli Adeyemo delivers real marketing advice to Australian organisations looking for effective methods and results when it comes to marketing and sales. For more information about Luli, visit her online at www.bestcasescenario.com.au.

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