Think outside the box. Also ask yourself, would any of these clever marketing ideas bring a smile to your face if you were on the receiving end? Would you be amused, intrigued, moved to act?
Be warned; some of these marketing ideas are a bit cheeky but because they’re cheeky, they’re more memorable and make an impact.
Plant your business card
Next time you’re at the library or your favourite bookstore, go to the section relating to your business. Open the books and place your business card at a random page. The lucky finder will not only get a free bookmark but they might be just the person looking to hire you! Same goes for magazines. Think of a magazine you’d love to advertise in then drop your business card in several of them at the supermarket or newsagent. Also, leave a card or two ‘lying around’ at the bus stop, on public transport, in public restrooms, at the checkout, at the gym, in your sports club change room, on the table at a cafe or at the lotto counters at the newsagent where people fill in their entries.
Pay it ‘backwards’
Next time you’re driving through a toll booth at a shopping centre, hospital or in the City, pay for the person directly behind you – even if just $5 – and hand your business card to the toll booth operator. Ask them to hand the card to the driver behind. It won’t always work of course but for five bucks, you get some pretty decent word of mouth!
The top 10 reasons
Create a list of the top 10 reasons why a potential client should choose your business over your competitor. Either print the list yourself or have a number printed professionally and use these where businesses are allowed to post material. Try the Post Office, coffee shop, shopping centre noticeboard, etc. Or hand one out on impromptu occasions such as in line at the shops, sitting at the hairdresser’s, in the waiting room at the doctor’s or dentist’s or when you see someone struggling with something your business can help them with.
Prime real estate
Advertise your message on highly visible ‘real estate’; your envelopes! If you send alot of mail, have your envelopes printed with a featured product or even the ‘top 10 reasons’ as mentioned above. Consider how many hands your mail passes through and your marketing message is right there, in front of all those pairs of eyes. If you only send the occasional letter or other item through the mail, print an ‘ad’ on the envelope using your office printer.
Bumper stickers
Imagine your business’s message driving around town for free! Send a sticker with every order or if you deal in services, not products, post one out with a thank you note for your client’s custom. With the right, clever message, it’ll definitely be noticed!
When promoting your business, it pays to be creative. Not all of these clever marketing ideas will work for every business but some are definitely worth a try and they don’t take alot of effort or time.
Do you have any clever marketing ideas to share?
Author Bio: Gina Lofaro is the wordmistress, offering professional copywriting services. Running a successful online store has provided her with the expertise to know what sells. To find out more about Gina, read her profile.
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