Can outsourcing help your business?

Outsourcing is not a sign of weakness as some busy business owners may think. In fact, outsourcing is an intelligent move because it gives you back the time and energy you need to focus on your business.

So before you sit down to tackle the marketing, accounts, or business administration, evaluate how much your time is worth. Add this to the income a third party specialist can potentially generate for your business and evaluate your return on investment. If the numbers add up, then you may want to consider taking the next step in outsourcing.

Here is a quick checklist to help you get started

1. Ask your contacts for a recommendation.

If someone you trust has had success with a particular company, and would recommend them, you will cut out a lot of work out of the process.

2. Look at their previous work/ask for references.

Look at some projects that are similar to the one you are undertaking to get good feel for their work. Or speak to some references and ask them about their experiences. If the company is not forthcoming, move your business on.

3. Don’t worry about geography.

If you need your third party partner to be on-site, look local; but don’t ignore the range of talent that’s available outside of your city. Working remotely, across states, countries and time zones is very easy with the help of email, fax & Skype.

4. Discuss fees upfront.

Many companies don’t have their fees visible as pricing can be dependent on a number of factors. You should be able to get an estimate after a brief conversation and a written quote after discussing more detail.

5. Set the right expectations.

Think about what you want to get out of the relationship and discuss this as part of the “hiring” process. Do you still want to be involved or do you want a totally hands off approach?

6. Get the details sorted.

Misunderstandings are awkward and potentially expensive so it’s worth making sure you’re across all the details of the contract. A few areas to cover off are:
• Exactly what does the agreed project include?
• What are the agreed delivery dates?
• Are there specific inclusions and exclusions?
• Are there any repercussions if you change the scope of the job?
• What do you need to supply so the third party can meet the agreed deadline?

7. Be prepared to give feedback.

You will be happier with the results long term if you can articulate what you like and don’t like about the work done by your third party partner. Discuss any points you would like altered in a professional manner; agree the steps to take and who is responsible.

8. Stick to the payment terms.

A reliable contractor is someone worth keeping around and making sure you pay within the payment terms agreed will ensure your business relationship continues and grows (along with your results!)

9. Remember that you might not hit gold on the first time.

And that’s okay. Outsourcing is supposed to make your life easier so if a third party isn’t working out, move your business on. Think over what you learnt from the “hiring process” and apply it to your next potential partner.

What are the main areas you outsource? Has it been the right decision for your business?

Author Bio: As a marketer I know that good copywriting plays an important part in an effective sales and marketing strategy. It’s not just about punchy words. It’s about engaging with people and building relationships that are mutually beneficial. As a professional copywriter, this is what I can help you create for your business. For more information about Belinda, visit her online at www.copywritematters.com.au.