Making calls is an important part of any business and as an owner in a Small Business you will be making some or all of those calls yourself. Having a system and getting it right is crucial if you want to get those important sales.

Repetition is the key to effective communication. This is how people remember things. If you read, hear, see and/or talk about something over and over again, it will soon become top of mind. It’s human nature! The same principle applies to your clients in relation to your business. They will remember you from reading and [...]

Since the 1950s, there has been an explosion in the products and services on offer. There is nothing consumers can’t buy and there is nothing new businesses can offer. This is a world of saturation and commoditisation. So, what next? If this conventional wisdom is correct and every conceivable market has been taken, how can [...]

Too many small business owners look at their marketing budgets as just too costly or too much of an expense.

You need to market, but your not sure how or what to do? A quick knee jerk reaction will not help. Many businesses often do this and spend money on marketing the wrong way with very little return. Instead, why not use smart, cost effective marketing strategies that stretch every dollar as far as possible?

Regardless if you’re in communications, public relations, or marketing you’re still selling something.

We’re all selling something even if it’s just our point of view. Yet many marketing professionals I have met avoid getting too involved in sales. For the past ten years or so I’ve been mainly on the sales side of marketing – In the trenches, on the front line and engaging with the customer.

Sales is the original social networking platform. The most successful sales professionals I admire are experts at developing genuine relationships and above all look out for the best interests of their customers.

Doing business the traditional way or online would not be complete without clients or customers. Whether you’re selling a product or service, you will always have to attract people to what you’re offering and encourage them to take action. Generating more clients is a priority for any business and should be done consistently.

Think outside the box. Also ask yourself, would any of these clever marketing ideas bring a smile to your face if you were on the receiving end? Would you be amused, intrigued, moved to act?

Be warned; some of these marketing ideas are a bit cheeky but because they’re cheeky, they’re more memorable and make an impact.

Good market research creates a strong foundation for any new marketing activity. You have to analyse your market to work out what they like and why they like it; who else is doing it and how you’re different. The better your information is, the stronger your foundations are. But what if you haven’t got the [...]

As business people or managers we sometimes find it difficult, even in the best of situations to get out and seek new business. No doubt you’ve believed that if you could just discover a way to squeeze that into your worktime without spending more time faraway from your family or working weekends, you’d be ready to go, right? Do you know what? You can and all that it’s going to take is a little preparation.

If you own a small business, you are going to want to take advantage of the power of direct marketing, if you have not already. By writing your own sales letters you can multiply your sales efforts to your entire customer list without having to talk to them one at a time. Read on to find out 5 different uses for sales letters.