With so much clutter out there, it’s paramount that your products / services stand out.

You are given very little opportunity to convince your target clients the value your product / service holds. If you can’t convince your target clients to read your promotional material, you will find marketing your business very difficult.

I have compiled a brief checklist on how you can test the effectiveness of your printed material.

What’s one of the first things you do when you meet someone in a professional capacity? That’s right, swap business cards. And when you swap cards, what’s the first thing the recipient does? Well, they look at it of course and that’s when the judgement starts: Are you as professional as you claim? As successful? As trustworthy? … the list goes on.

Creating advertisements, flyers and mail outs can be powerful ways to generate leads and business. There are of course specific criteria that can make an advertisement more effective than others.

Business cards are a valuable marketing tool for any industry or profession. Whether you are an entrepreneur and use business cards for networking and advertising or if you represent a large firm and distribute the cards to vendors and high level contacts, the cards serve their purpose of creating a lasting impression.

Discussed below are 10 tips to help you design memorable business cards.