Small Business On the Web
In today’s competitive market whether you are a large global organisational or an individual business owner your brand is equally important. The immediate and changing means of communicating with your client has altered the way we view branding. Effective branding is crucial but what exactly goes into creating a brand? It’s about building an image [...]
All too often we see new businesses with huge potential prematurely fold despite significant levels of financial and emotional investment. It’s not always obvious to business owners why their ventures have failed, but amid the cluster of factors that can contribute to their demise, poor branding often emerges as one of the major contributory factors. [...]
Within the last few years companies have become more serious about branding, which is a good thing, but creating a successful brand is not an easy task and requires a lot of time and patience.
Although, branding is not rocket science, there are some things which, if ignored can kill your overall branding campaign. In this article I will highlight some of the most common mistakes that you should avoid while branding your products.
For years, corporate researchers have invested tremendous resources seeking the meaning of colours and their impact on the world of marketing. Scientific studies have proven that colours can influence the body’s physiology and mental state. In a 1981 study conducted by H. Wohlfarth and C. Sam, 14 handicapped children were observed when the colours of [...]
How consistent is your corporate identity? What kind of message does your targeted potential customer get if he sees that your business card looks completely different to your flyers, your letterhead and your website? A very confusing one, that’s what kind! Strive for consistency in all aspects of your branding Consistency has to be a [...]
The main function of a logo is to be effective, the creative ingenuity of the logo is important but it is not the main function. There are 5 main rules for creating an effective logo: 1. A logo must be simple A simple logo design allows for easy recognition and allows the logo to be [...]
Your Visual Communication is an essential tool in your business’s brand identity toolkit. It is made up of all of the graphics that supplement your logo, forming the graphic “face” of your business and anchoring your brand identity.
Trade mark registration is not compulsory but it is advisable. A trade mark can protect your brand name against misrepresentation under the trade practices or fair trading legislation.
When a business goes through a rebranding process it is changing its identity – its personality – and therefore the way it wants stakeholders to perceive it. This may involve significant changes to areas including logo, tagline, jingle and business name, along with its marketing and public relations strategies.
We have entered a phase in human evolution where it is increasingly difficult to obtain the attention and maintain the focus of our potential (and even existing) clientele. The Darwinists amongst us link it to ‘survival of the fittest’, but it is so much more than that now. The new evolution is sociocultural and basically within our minds, and it is memes rather than genes that are now evolving … simplified global ideas … generic social beliefs … emotional motivators.
Loading ...
