The material you read in the press is news.  And where do the publications get this news?  Well, apart from the big breaking stories that happen and journalists are dispatched to cover them, a good proportion of material comes from press releases distributed by PR companies and even by regular, small business people who have something important to say.
What is a press release?
Let’s recap what a press release actually is.  A press release, also known as a media release, is a report outlining some newsworthy information such as an announcement …

Would you pull your own teeth or have a dentist do it? Your website content can be just as painful if it’s not what you specialise in! Many website owners underestimate the power of the written word. Whether you have a product or service to sell, or you want to be considered the authority on your chosen topic, what you have to say matters … a great deal. And how you say it matters even more.