Almost everybody wants a better website. Personally, I want a new website as soon as I release a brand new one.

Building a new website can seem like a daunting task – Like you don’t have enough work to do already and then you get charged with managing a project with processes, technology and terms that might be foreign to traditional marketing lingo.

But like any other project, it’s a lot easier to accomplish if you’re prepared. Below is a list of ten tips and practices to help you get off on the right foot (Or left, if that’s your preference).

Text is an enormous and diverse aspect of our world. Take in your surroundings, I’m sure there is text or writing of some sort with a message vying for your attention, and the way that text was designed has its purpose. Enveloping human culture on a universal scale and used in its various ways, text in its true element is seen as a means to communicate.

Colour is a constant, encompassing characteristic of life. People emotionally connect with colour and up to 90% of our subconscious judgements of people, environments and objects can be based entirely on colour. So it’s important in marketing that colour choice is taken into vital consideration as it effectively builds a strong brand-identity.
Colour brings a message and evokes feeling. Indicate who your target audience is and that the colours chosen for your marketing campaign are sending the correct message, reaching your key recipients and triggering a wanted emotion. In order to …