Group buying sites have exploded in popularity in recent months – hundreds and thousands of customers are now ready to walk through your doors in large numbers, providing you can slash your prices for them. Are the massive discounts worth the exposure? Are the horror stories true? Here we’ll cover the essential things you need [...]

Viral Marketing is nothing new – It is the concept of identifying and targeting individuals with a high social networking potential to market products successfully.

So what ingredients are required for a successful Viral Marketing campaign?

Google AdWords is a Pay Per Click (PPC) advertising medium, where your advertisements are distributed across Google’s SERP and content network (websites that publish Google Ads).

Google AdWords is a popular way for businesses to advertise on the Internet, and you’ll find pretty much every large business in Australia will be running their own campaign.

Unfortunately, it’s not as easy as it might seem – and a lot of adventurous business owners will lose a tidy little sum trying to make their advertisements work effectively. In this post I will outline the important factors that make up a successful Campaign, and the areas that most will go astray with.

There are too many myths in SEO and indeed some that just won’t go away, lets take a look at some of the more enduring myths here.

You have probably heard that search engines like to see links and plenty of them to a website, it helps to indicate which sites the search engine should list as a link to a site is a bit like a vote for a site.

So if you have a small business and work on your own promotion and SEO how do you go about building links to your website?

Some days it can seem overwhelming, you’re just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better. This list represents a set of resources to consider as part of an essential toolkit when extending your marketing efforts to the web:

Increasing website traffic in return for leads or user action is the ultimate goal of any digital marketing strategy. There are a number of ways this can be achieved but if you’re like me you probably have limited resources and want the most bang for your buck.

A SEO Consultants job is to get your website to rank highly for one or more particular keywords, or key phrases. Most SEO Gurus have the ability to achieve this, and so their job is a job well done. However what is this ranking worth to your business?