Small Business On the Web
Businesses may be based on solid concepts, unique offerings and strong business models but fail to reach and resonate with their target market. Communicating with your target market is a fundamental component of effective marketing and is crucial to the success of your business. Taking the time to identify, understand, locate and connect with your [...]
A company’s marketing communications program needs a focus, as without direction your material can end up either saying too little, too much or just being irrelevant, unheard by your target market. Positioning is at the core of an effective communications plan. A positioning statement derived from a strategic process can guide your company’s direction. But [...]
In a world where online presence continues to grow and where the playing field is consistently changing, we wanted to take a minute to reflect on the basic communication messages that a website should cover to get the best results. Effective communication of your message is so important. Your website is an interactive brochure of [...]
In today’s competitive market whether you are a large global organisational or an individual business owner your brand is equally important. The immediate and changing means of communicating with your client has altered the way we view branding. Effective branding is crucial but what exactly goes into creating a brand? It’s about building an image [...]
Repetition is the key to effective communication. This is how people remember things. If you read, hear, see and/or talk about something over and over again, it will soon become top of mind. It’s human nature! The same principle applies to your clients in relation to your business. They will remember you from reading and [...]
All too often we see new businesses with huge potential prematurely fold despite significant levels of financial and emotional investment. It’s not always obvious to business owners why their ventures have failed, but amid the cluster of factors that can contribute to their demise, poor branding often emerges as one of the major contributory factors. [...]
Within the last few years companies have become more serious about branding, which is a good thing, but creating a successful brand is not an easy task and requires a lot of time and patience.
Although, branding is not rocket science, there are some things which, if ignored can kill your overall branding campaign. In this article I will highlight some of the most common mistakes that you should avoid while branding your products.
Whether you’re a Facebook fan or twitter addict, the use of social media extends your brand’s reach to audiences that were never possible before. You may already be using social media in your business but these tips will ensure you’re getting the biggest bang for your buck: 1. Optimise your LinkedIn profile Whenever you log [...]
Since the 1950s, there has been an explosion in the products and services on offer. There is nothing consumers can’t buy and there is nothing new businesses can offer. This is a world of saturation and commoditisation. So, what next? If this conventional wisdom is correct and every conceivable market has been taken, how can [...]
Here is a 10 point action plan to help you prepare a framework for your future sales and marketing strategies. 1. Ask every new customer or potential customer how they found you – it is the cheapest market research you will ever get and a great way to test and measure your advertising and word [...]
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