Small Business On the Web
All too often we see new businesses with huge potential prematurely fold despite significant levels of financial and emotional investment. It’s not always obvious to business owners why their ventures have failed, but amid the cluster of factors that can contribute to their demise, poor branding often emerges as one of the major contributory factors. [...]
Within the last few years companies have become more serious about branding, which is a good thing, but creating a successful brand is not an easy task and requires a lot of time and patience.
Although, branding is not rocket science, there are some things which, if ignored can kill your overall branding campaign. In this article I will highlight some of the most common mistakes that you should avoid while branding your products.
Whether you’re a Facebook fan or twitter addict, the use of social media extends your brand’s reach to audiences that were never possible before. You may already be using social media in your business but these tips will ensure you’re getting the biggest bang for your buck: 1. Optimise your LinkedIn profile Whenever you log [...]
Since the 1950s, there has been an explosion in the products and services on offer. There is nothing consumers can’t buy and there is nothing new businesses can offer. This is a world of saturation and commoditisation. So, what next? If this conventional wisdom is correct and every conceivable market has been taken, how can [...]
Here is a 10 point action plan to help you prepare a framework for your future sales and marketing strategies. 1. Ask every new customer or potential customer how they found you – it is the cheapest market research you will ever get and a great way to test and measure your advertising and word [...]
According to Google’s AdPlanner stats, Facebook is the no. 1 most-visited destination on the web — that’s more than 35 percent of all web traffic measured. Twitter ranks 18th, Flickr is 31st and LinkedIn sits in 56th place with 1.7 billion views. What do these numbers mean to business owners? Every day you aren’t talking with customers, clients, and peers online you limit the growth potential of your company.
Actively source testimonials and promote them on your website, work samples, brochures, proposals etc. Make sure you ask permission to use them and always publish the client’s full name and business name or full name and suburb. Initials alone and a suburb look fabricated.
We all love to receive a referral from a loyal customer. After all, it’s among the most cost-effective and rewarding ways to build your business. It’s always reassuring to know that a customer is happy with our product or service, and excited enough to recommend it to their family and friends. But, the best part is that a referral is free!
It has been reported that publicity is around 7 times more effective than advertising, even better – it is free if you do it yourself!
In order to secure editorial coverage, you will need to capture the attention of journalists.
Here is a simple plan to help you get started on your first media release.
If I were to ask you what the face of your business is, you might respond by saying that it is perhaps your logo, advertising, brand or website.
Any one of those things could certainly be the most immediately obvious aspects of your business’ image, and they all have the potential to be tools for business growth.
However, would you agree that you are the face of your business?
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