It has been reported that publicity is around 7 times more effective than advertising, even better – it is free if you do it yourself!

In order to secure editorial coverage, you will need to capture the attention of journalists.

Here is a simple plan to help you get started on your first media release.

The material you read in the press is news.  And where do the publications get this news?  Well, apart from the big breaking stories that happen and journalists are dispatched to cover them, a good proportion of material comes from press releases distributed by PR companies and even by regular, small business people who have [...]

Follow these simple but powerful free publicity commandments and chances are you and your business will enter the land of milk and honey this year.

You may have heard that marketing a service is no different to marketing a product – while that might be true at a basic level, in the world of PR there are differences. So how is doing your own PR different if you have a service instead of a product to promote?

A media list is a list of reporters, editors, producers, bloggers, authors and other influential personalities in your industry. Media list is a bit of a misnomer, it’s more of a “pitch list” because it includes more than just journalists.

We are often asked by our clients and customers who they should contact within a media organisation, so we thought we would give you a quick run down! Here is an overview of the roles and titles you may come across, and who to approach to pitch a story.