Small Business On the Web
People involved in small business have found a powerful marketing tool in social networking sites.
Among the top social media used by business people today are Facebook, Twitter, LinkedIn and YouTube. By using these sites, you are able to expose your business to more people, at both a local and international level.
Twitter. Unless you live on a rock, you know what it is. It is one of the biggest and fastest growing social networking sites today. Everyone uses twitter for different reasons. Whether it be personal, business, or even a mix of both. Even large corporations have started using not only Twitter, but other social media mediums (like Facebook and LinkedIn), to promote and brand their companies online.
Facebook provides users a lot of opportunities to customize their business pages in order to attract as much traffic as possible. Apart from the existing Info, Wall and Photos sections, there are many other ways you can customize your Facebook page according to your branding. One of them is by uploading PDF documents in a [...]
We’ve all heard that if you are in business, you need to have a Facebook Business page or Fan page. Now that you’ve gone ahead and built your Facebook fan page, what’s the next step? If you build it they will come… or will they? If you now do nothing with your Facebook page, it [...]
There’s no doubt that LinkedIn is a top networking site for business professionals with more than 80 million members. From Fortune 500 company executives to small business owners, people the world over have set up an account in LinkedIn and if you’re yet to do so, you are missing out. LinkedIn requires members to provide [...]
Whether you’re a Facebook fan or twitter addict, the use of social media extends your brand’s reach to audiences that were never possible before. You may already be using social media in your business but these tips will ensure you’re getting the biggest bang for your buck: 1. Optimise your LinkedIn profile Whenever you log [...]
With over 2 million users within Australia, LinkedIn is growing in popularity amongst online users, as it offers effective tools to connect with other key users easily. If you are a business looking to connect with potential clients, LinkedIn provides you with the tools for you to do so accurately. In fact, LinkedIn makes the searching process particularly simple and effective. Thus, LinkedIn is proving to cater for businesses which seek to connect with other businesses, becoming a great venue for B2B marketing.
In the past ten months my activities on LinkedIn have resulted in a new client, a speaking opportunity, a job offer, and introduced me to other marketing professionals that ultimately led to the formation of a local marketing association. Along the way I’ve learned some best practices that I’ve implemented into my LinkedIn Profile activities – here are five of the best tips to help you get the most out of LinkedIn:
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