Small Business On the Web
It is prudent to conduct proper due diligence of a business before entering into a contract to purchase. Here are some matters to consider: 1. Assets: What are the assets of the business and has anything been excluded or overlooked? Also, does the seller own all of the assets, for example the intellectual property in [...]
As the boss or the owner or the manager (or all three) you’ll spend a lot of time generally dealing with other human beings. In your position, you’ll be advising, informing, explaining, instructing, discussing, reviewing, clarifying, counseling, guiding, suggesting, convincing, persuading, coaching, responding and… well, you get the idea. When you’re spending so much time [...]
Most businesses will start life in leased premises but this everyday business necessity can be more complex than initially appears and contain traps for the unwary. Here is a list of 10 common leasing tips and traps: 1. Offer Letter The first document you will typically be asked to sign is a letter of intent [...]
Time management is often a problem for managers in small-medium business. But it needn’t be. These simple tips can make life much easier for you and help you achieve business goals. 1. Have Clear Priorities Know precisely what you’re trying to achieve in your business. Decide your business focus and your target market. Make a [...]
Selling is no longer a product monologue where sales people come in as so called experts talking about their products while curious buyers look on. When I began my career as a professional sales person in the early 1980s, sales professionals were trained product benefits and communication skills which focussed mainly on handling objections. Our [...]
It is so important to ensure the people in your business continually generate great ideas, whether in order to clearly communicate what is so special about your business or to actually generate the latest offer that will excite your target market. Often business owners say they want creativity in their marketing communications, yet they are [...]
Do you think communication is mostly done through words? What if you found out that communication is actually 70% non-verbal? That means it’s your body language including your movements, eyes and even hands that say things more often and louder than your mouth.
The ability to communicate with clarity and effectiveness is an imperative skill for organizational leaders. Here are important ways to make your communication more productive and effective.
I would like to share an incredibly powerful approach to marketing with you. It will help differentiate your business, enable you to convert more prospects, generate greater positive word-of-mouth and ultimately create more referrals for your business. This article is about educating your prospects and your existing customers.
Business success never lies in the size of the enterprise, but in the vigor of its operations. What I’m going to tell you is based on experience – taking on giants and winning the battle, is never an unrealistic goal.
One of the most common and immediate sources of revenue for your business is in converting more prospects into buyers. If you are only converting 1 in every 10 prospects, 9 prospects are giving their money to someone else.
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