Most of us negotiate on a daily basis without knowing it. Any time we enter into a discussion where we try to find common ground and agree an outcome with the other party, we are negotiating.

If we think that we have to bargain for something more than we are being offered, whether it is something that you want to achieve in your career, when you are buying something or just dealing with other people as you go about your daily business, we negotiate to get to a favourable outcome.