Webinar marketing is becoming increasingly popular and is a simple tool that you can use to attract new and retain existing customers.

Web conferencing is used to conduct live meetings, training, or presentations via the Internet.

There are three key steps you need to understand when running an effective webinar.

Email is a fantastic tool for small business – it has many benefits over other traditional communication channels. However, it has its issues, too, and can stress us out big time! We are now exposed to more information in one day than someone in the middle ages was exposed to in their whole lifetime. And a lot of that is email!

I teach this method in my workshops and with my 1:1 clients in their offices and they love it. Once you get the hang of it you won’t turn back!

There are too many myths in SEO and indeed some that just won’t go away, lets take a look at some of the more enduring myths here.

By managing email better when you’re out of the office, you can avoid an overcrowded inbox on your return. These seven simple tips will help.
1. Set up ‘Out of Office’ rules
‘Out of office’ emails can be customised to let senders know that you are on leave. Many systems also allow you to specify different messages for specific senders. Your ‘out of office’ message is a good opportunity to set expectations. E.g. “I will respond within 72 hours” or “I will respond within three days of my return to the office on …

You have probably heard that search engines like to see links and plenty of them to a website, it helps to indicate which sites the search engine should list as a link to a site is a bit like a vote for a site.

So if you have a small business and work on your own promotion and SEO how do you go about building links to your website? There are several ways to get links but first it is important to understand that not all links are the same, some are much more powerful than others.

Twitter. Unless you live on a rock, you know what it is. It is one of the biggest and fastest growing social networking sites today. Everyone uses twitter for different reasons. Whether it be personal, business, or even a mix of both. Even large corporations have started using not only Twitter, but other social media mediums (like Facebook and LinkedIn), to promote and brand their companies online.

Before starting any advertising campaign, you definitely need a plan. Any marketing campaign is doomed to failure without a plan. Social media marketing, whether on Twitter, Facebook or any other social media website, is doomed to failure if started without careful planning.

The following 8 steps will ensure a smooth productive campaign on Twitter and similar websites.

Just recently another debate sparked over at a forum I am a regular at about Search Engine Optimisations (SEOs) worth to businesses. Debates over SEO tactics aren’t uncommon on these forums by any means, but this debate took quite a different angle. See, an online marketer stepped into the ring this time. He put to the SEO Guru a simple statement – targeted traffic is more valuable then search engine rankings. This has inspired me to ask you all, ‘Does Your Traffic Matter?’

Twitter’s reach into the online world is growing stronger and stronger. Have you jumped on the bandwagon yet? Are you utilising Twitter to it’s full potential?

It is a well known fact that Twitter can generate more traffic to your website. More traffic as we know means more conversions, more conversions of subscribers or sales. The more follows you have – The stronger you reach.

Here are a number of tips that will help you get more followers.

Increasingly more and more of our lives are being stored on our computers – Whether it be transaction records, passwords, sensitive information, work documents, customer contact information; the list is basically endless.

How would your business fare if you lost all this information? Could this data be retrievable? If so, how long would it take to recreate, sort, manage and distribute this information effectively again?

The key to effective backups is to find a solution that works best for you; I’ve listed a few of the most common options below.