The basics of small business websites

For businesses of any size, a website can be a valuable tool for connecting with existing customers, attracting new ones, and even selling products to help grow your revenue. For a small business, a website can help expand your business well beyond a local physical location, and allow you to use tools and technologies to [...]

10 Easy ways to get more twitter followers

10-Easy-ways-to-get-more-twitter-followers

Twitter’s reach into the online world is growing stronger and stronger. Have you jumped on the bandwagon yet? Are you utilising Twitter to it’s full potential?

It is a well known fact that Twitter can generate more traffic to your website. More traffic as we know means more conversions, more conversions of subscribers or sales. The more follows you have – The stronger you reach.

Here are a number of tips that will help you get more followers.

Google improves AdWords with new ‘interest categories’

Google-improves-AdWords-with-new-'interest-categories'

In an effort to improve the reach of Google Adwords, Google now have ‘interest categories’ to enable advertisers to target consumers based on their previous search behavior and history. As an advertiser on Google Adwords you can now allocate what categories of interest you would like to target and can tailor your ads specifically to [...]

Basics of domain names for small business

Basics-of-domain-names-for-small-business

A domain name is a unique identifier that represents you and your business on the internet. So if you don’t have a website do you really need one? Absolutely!

It is essential your business secures an online presence. Putting the technical jargon aside, a domain name does this by giving you an exclusive address on the internet.

3 Steps to an effective webinar

3-Steps-to-an-effective-webinar

Webinar marketing is becoming increasingly popular and is a simple tool that you can use to attract new and retain existing customers.

Web conferencing is used to conduct live meetings, training, or presentations via the Internet.

There are three key steps you need to understand when running an effective webinar.

The 5 things you must know about your business’s computers

The-5-things-you-must-know-about-your-businesses-computers

For the most part, our computers work effectively and tirelessly without much intervention from our part. There often comes a time however, when things don’t go quite as planned – In order to get back on your feet as quickly as possible – here are the top 5 things that all business owners should know about their own computers:

Track your online exposure with Google alerts

Track-your-online-exposure-with-Google-alerts

In any type of business, it’s very important to find as many ways as possible to attract more clients. On the internet today, there are numerous methods people in business can utilize to drive traffic to their website. But how do you keep track of how you’re doing online? One of the most helpful ways is Google Alerts.

Do you have a business continuity plan?

Do-you-have-a-business-continuity-plan

It ‘s 8am Monday morning and you receive a call from building management notifying you that a contractor has accidently cut a wrong cable and internet and telephony in your office are offline and potentially will be for days. What do you do?

How to use twitter for business

How-to-use-twitter-for-business

Nearly every business owner I have spoken too about Twitter, seems to be under the impression that the main objective is to get as many followers as you can. And blast your message out to them as often as possible.

I believe that this theory is seriously flawed!

Mobile Site, should you have one?

Mobile-Site,-should-you-have-one

Nowadays, more than one billion people around the world have mobile internet access through their mobile phones, iPads or other devices, and if you really want to get the most out of it for your business success, you need to dedicate resources to mobile customers by creating a mobile website. How does it work? A [...]