Small Business On the Web
In a not too distant past, company information took the form of paper only. Strictly categorised and well considered filing cabinets were commonplace in order to avoid an avalanche of papers drowning employees, or worse, being lost. But with company data now produced and saved on computers, there is no less a threat of crucial [...]
Are you feeling digitally cluttered? Are you feeling overwhelmed by the information overload and the stress of keeping all those different types of technology. Most everyone you speak to admits that their computer files are in a mess and typically it’s the last thing we get to because no-one can see it. But if you’re finding you’re spending hours trying to find that document you know you had or promising to print a special photo that seems lost in the mess, here’s some tips to get you on the path to digital organisation.
As more consumers feel comfortable making buying decisions solely though online tools such as Google search and business websites, smart entrepreneurs know to put their best foot forward when it comes to their online presence. But have you looked at your website lately? Do you know what it says about you? Here are two common problems:
‘Cloud computing’ is a new term being thrown around IT circles; a term which excites opportunists and tech enthusiasts, though causes apprehension among others. Small businesses have no need to be daunted by the cloud; the opportunities to be exploited by harnessing this new technology are not reserved for larger businesses only. What needs to [...]
A smart business owner would never leave the doors to their business open once all staff left for the day, leaving business inventory, documents and finances vulnerable. Despite this, many business owners fail to take care of their business’ digital property as well as they do their physical property. One possible explanation for this common [...]
Before starting any advertising campaign, you definitely need a plan. Any marketing campaign is doomed to failure without a plan. Social media marketing, whether on Twitter, Facebook or any other social media website, is doomed to failure if started without careful planning.
The following 8 steps will ensure a smooth productive campaign on Twitter and similar websites.
The internet gives every business owner the power to promote products and services on a national level with just a few clicks. Having a website is also an easy way to be “open for business” 24 hours a day.
When building your website, certain considerations and a lot of planning is needed to ensure that the site does exactly what you need it to do for your business.
Having studied, designed, tweaked, admired and critiqued hundreds of websites over the past eight years, we’ve come to know good websites. And one thing is clear: good sites, in fact the best performing sites, have a number of things in common. Here, we’ve put together a list of the essential elements of top performing websites. Getting yours up to scratch is easy when applying this simple methodology.
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