How far should a business go in marketing?

[Jason Didsman]

Jason - I disagree that marketing "can be turned on and off". It should be the foundation to which you base your business infrastructure and fully integrated, so how do you turn it off?

I have read the E myth, although not the "revisited" option, and I was not impressed. Perhaps we gained different perspectives on it.

Any good marketing strategy should have a "what if" factor. It would be a shame to make an awesome campaign with some sweet new product and have the marketing cause a demand to overwhelm the infrastructure.

I don't really mean Turn it Off, more like slow it down. The last thing you want is to run out your product and have your opposition step in because they have a similar product in stock, I guess its part of your original planning, that said its the best laid plans of mice and men.

So how do you slow your marketing down well that is question for another thread as I don't want to jack this one.

[FarahW]

I get where you are coming from Jason, but I think this is where people get mixed up in their marketing.

Controlling demand is an important part of marketing that people miss. Many people segment and target the part of the market they want to enter, but many people automatically assume the segment with the greatest demand is the niche they want to enter. When considering segments of the market to enter, people have to also consider their own resources and other factors of the segment (such as strength of their competitors, their own long-term objectives, etc). The biggest and fastest-growing segment is not necessarily the best segment for the company to enter/participate in.

I agree that demand can overwhelm a business, but I feel that marketing is also pivotal in controlling the demand, not just garnering it.

That is a very good point though, many businesses are so worried about getting a bigger share of the market, they don't consider they might not have the resources to meet it.

[japarri]

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[James Brine]

When it comes to selling your products or dealing with clients. There is rarely a benefit in using fancy language.

All tech savvy and experienced industry professionals, will appreciate simple straight forward
language just as much as technical jargon. You will also avoid losing customers and clients through confusion,
which goes along way in destroying any rapport you are trying to build.

When it comes to developing or communicating a Unique Selling Proposition (USP).
There is no need for confusion.
A simple question that will instantly give you your USP or, help your client identify theirs is this.

"Why would someone buy my product over all other competitive options, including doing nothing at all."

Now until someone can answer that question they really don't have a viable business. It may take a little time,
and you may even have to restructure your business, to ensure that their is a compelling reason
"Why would someone buy my product over all other competitive options, including doing nothing at all."

But when you find the answer all your future marketing efforts will become that much more powerful and easier to prepare.

Each week I give free, detailed lessons on how you can improve your marketing and copywriting results at http://jamesbrineonline.com/

[ddu2012]

A friend of mine used www.seoglobalsolution.com and it seemed to really help improve his website traffic and search results. its a really simple process on some of these websites.

[AshleyWhiteBusiness]

Marketing can be as simple as tapping into your social network and asking people to help you. The importance of marketing to any business venture cannot be underestimated.

[CamillaReberg]

I normally see for most affiliate marketing of established businesses. For a new business you might have to pay more though because it is harder to attract business if there is no portfolio and established credentials.