Was reading this morning that a supplier to Woolworths and Coles was up in arms at the lack of competition in supermarkets in Australia and that suppliers are constantly being being lumped with unreasonable demands.
This got me thinking to something that happened recently in my industry - An envelope supplier, who a few years back went on the attack to win market share by drastically dropping prices. This prompted the competition to lower their prices too and started a bit of a price war.
This (and what some said was bad management) resulted in this company going bust. At the time, they had an estimated 40-50% of the Australia Market share. As they could not trade while insolvent, thousands of orders were cancelled and many people had supply problems.
This got me thinking, is it wise to constantly just support the bigger players because their prices are a few % cheaper?
- Jake





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