With so much clutter out there, it’s paramount that your products / services stand out.
You are given very little opportunity to convince your target clients the value your product / service holds. If you can’t convince your target clients to read your promotional material, you will find marketing your business very difficult.
I have compiled a brief checklist on how you can test the effectiveness of your printed material.
Does your material appeal to the clients emotions?
Surprisingly, with most people – logic comes second when deciding whether or not to make a purchase. If your material can strike an emotional cord with your clients, then your onto a winner!
Does your material look professional?
If your material doesn’t look professional, your clients will assume that your company is not professional. Further to that, they will assume that you can’t be relied upon to provide quality products & services.
Does your material feel personal?
When writing the content for your material, assume you are standing in your customer’s shoes. This way, you can tailor the language and phrases to suit their point of view. This will work towards reducing barriers between you and customers , giving you more of an opportunity to explore ways your products / services can benefits their current operations.
Is your material readable?
If your material is simple, easy to follow and strategically broken up then there is more of a chance your prospects will take the time to read what have you to say. Use a consistent theme, with complimentary colours that are easy on the eye.
Is your material focusing on the benefits?
Don’t outline the features of your products, outline the benefits your customers will gain once they choose you.
Author Bio Jake Thomas is a small business owner based in the southern Suburbs of Sydney. Dividing his time between operating Emroy – Print & Design and being a part owner and editor of Small Business Forum has given Jake a keen understanding of all things business, marketing and management. For more information about view his profile.
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